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Asics / MetaRun
01:33

Asics / MetaRun

Brand: Asics Client: Global Brand Manager - Running: Mike Brabant Agency: 180 Amsterdam President and Chief Creative Officer: Al Moseley Creative Director: Dan Treichel, Dave Canning Creatives: Joe Craig, Tony Bartolucci Producers: Bethany Papenbrock, Jo Kelly Account Director: Kim Waugh Production Company: PostPanic Director: Onur Senturk Executive Producer: Annejes van Liempd Music Composition & Sounddesign: Audionerve, Jochen Mader DoP: Hessel Waalewijn Post Production: PostPanic In this project, My role was assisting director with previsualization, design and modelling the robotic arms Produced by PostPanic, MetaRun is a futuristic take on the intensive testing facilities found at ASICS headquarters in Japan. Commissioned as an integrated product film by 180 Amsterdam, PostPanic stepped up determined to push the boundaries once again since their last award winning ASICS film, Running Expansions, back in 2010. This time Turkish director Onur Senturk took on the challenge from their side, chosen primarily for his highly aesthetic and future-facing graphic eye. 180 Amsterdam's script appealed directly to Senturk's aesthetic and allowed PostPanic to play to their strengths applying a mixed media approach combining live action with high-end VFX to communicate the intense testing process the MetaRun is put through. Filmed in Amsterdam with athletes, actors and product against green screen, the post-production then required extensive design and animation of bespoke training facility interiors and technology, combined with a seamless transition between real and CG elements.
 

Murat Kılıc
Designer & 3D Artist

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   About   

Murat Kilic

Hi!

I'm a Freelance  Designer & 3D artist based in London.  I studied traditional painting and figure drawing followed by an animation degree  Bachelor of Fine Arts.

With 10 years of experience in the industry, I've been fortune enough to collaborate with some of the leading international brands, creative studios, agencies and individuals

Broad skill set allows me of either joining teams remotely or on-location, or taking on projects from initial concept to the very end result on my own

Feel Free To Contact me

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